Branding Guidelines

We are a digital branding agency based out of Raleigh, North Carolina. We are artists, we are nerds, and we are entrepreneurs.

These are our branding guidelines.

They are the standards that put us ahead of the game, and the cornerstone that makes our work worthy of your brand.

Our Colors

Pantone 2915 C

RGB 39, 163, 215

CMYK 82, 24, 0, 16

Pantone 425 C

RGB 94, 94, 94

CMYK 0, 0, 0, 63

Pantone Cool Gray 4 C

RGB 183, 183, 183

CMYK 0, 0, 0, 28


Our Fonts


Raleway is our chosen font for titles, headers, quote attributions, etc. It isn’t used in the body of a page, unless it’s an address.

H1 Title Text

H2 Title Text

H3 Title Text

H4 Title Text

H5 Title Text
H6 Title Text


Roboto is what we use for any other text, be it paragraphs, comments, quotes, and anything else that isn’t a title.

I’m not a robot without emotions. I’m not what you see. I’ve come to help you with your problems, so we can be free!
Styx, Mr. Roboto

Paragraphs are all written in the Roboto font – including this one! Doesn’t that look nice?